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What to do if tour product isn’t growing

As a founder, product lead at Pinterest and PM for a couple products at Google, as well as a growth partner for Initialized Capital, I’ve seen many product teams struggle to grow. Many products start out with a bang. Some find product-market fit with sustained growth. A few have gone through spurts of hyper-growth. But more often than not, I’ve seen most of them linger then fizzle.

“Founders launch their product, wonder why it isn’t growing like gangbusters and then immediately try to fix their growth problem.”

They turn to growth tactics like optimizing their on-boarding funnel, SEO or push notifications before really understanding what they are building and who they are building for. This may create an initial burst of short-term growth.

But it ultimately leads to high churn of your possible customers, while ignoring problems in the core product.
Before trying different growth tactics like throwing spaghetti at a wall, startups need to take a fresh look at their users, evaluate their product end goals and re-define the journey they want their users to take to get there. Here are some tips that can help define a path which will clarify the different steps needed to unlock product growth.

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mon23sep5:00 pmmon9:00 pmFeaturedPeter Tory Live! at Luckenbach Texas5:00 pm - 9:00 pm Luckenbach Dancehall, 412 Luckenbach Town Loop Fredericksburg, Texas 78624 Event Organized By: Luckenbach Texas Cities/Lakes/Rivers:Fredericksburg

mon23sep9:00 ammon5:00 pmL2 Advance Wine Seminar - 7 Day Intensive Study at Vinovium9:00 am - 5:00 pm Vinovium, 214 Edmonds Ave. Johnson City, Texas 78736Cities/Lakes/Rivers:Johnson City

mon23sep12:00 pmBrent Ryan playing at Silver Creek12:00 pm Silver Creek Beer Garden & Grille, 310 E. Main St. Fredericksburg, TX 78624 Event Organized By: Silver Creek Beer Garden & Grille Cities/Lakes/Rivers:Fredericksburg

mon23sep3:00 pmmon8:00 pmBlair House Inn’s Cooking School Schedule - SEPTEMBER 20193:00 pm - 8:00 pm Blair House Inn, 100 West Spoke Hill Drive Wimberley, TX 78676Cities/Lakes/Rivers:Boerne

mon23sep7:00 pmmon9:00 pmLive on the Patio - David Selbo at Navajo Grill7:00 pm - 9:00 pm Navajo Grill, 803 E.Main St. Fredericksburg, Texas 78624Cities/Lakes/Rivers:Fredericksburg

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