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What to do if tour product isn’t growing

As a founder, product lead at Pinterest and PM for a couple products at Google, as well as a growth partner for Initialized Capital, I’ve seen many product teams struggle to grow. Many products start out with a bang. Some find product-market fit with sustained growth. A few have gone through spurts of hyper-growth. But more often than not, I’ve seen most of them linger then fizzle.

“Founders launch their product, wonder why it isn’t growing like gangbusters and then immediately try to fix their growth problem.”

They turn to growth tactics like optimizing their on-boarding funnel, SEO or push notifications before really understanding what they are building and who they are building for. This may create an initial burst of short-term growth.

But it ultimately leads to high churn of your possible customers, while ignoring problems in the core product.
Before trying different growth tactics like throwing spaghetti at a wall, startups need to take a fresh look at their users, evaluate their product end goals and re-define the journey they want their users to take to get there. Here are some tips that can help define a path which will clarify the different steps needed to unlock product growth.

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fri18janAll DayfriFeaturedJANUARY FUN & GAMES WEEKENDS at Jelly Stone Park Guadalupe(All Day: friday) Jellystone Park Guadalupe Event Organized By: Jelly Stone Park Guadalupe

fri18jan1:00 pmfri5:00 pmFeaturedLuckenbach Texas presents: Hayden Whittington1:00 pm - 5:00 pm Luckenbach Dancehall Event Organized By: Luckenbach Texas

fri18jan4:00 pmfri7:00 pmFeaturedLuckenbach Texas presents: Peter Tory4:00 pm - 7:00 pm Luckenbach Dancehall Event Organized By: Luckenbach Texas

fri18jan6:30 pmfri9:30 pmFeaturedSamantha's of Bandera presents: Doc Williams & David Wayne6:30 pm - 9:30 pm Samantha’s of Bandera Event Organized By: Samantha's of Bandera

fri18jan7:00 pmfri11:00 pmFeaturedLuckenbach Texas presents: Jimmy Lee Jones & A Creep At The Steel7:00 pm - 11:00 pm Luckenbach Dancehall Event Organized By: Luckenbach Texas

fri18jan7:00 pmfri10:00 pmFeaturedLive music at The Club at Baron's CreekSide featuring Kimo Sabe with Dough “The Songman”7:00 pm - 10:00 pm The Club at Baron's Creekside Event Organized By: The Club at Baron's Creekside

fri18jan8:00 pmFeaturedLive music at The Grill at Leon Springs with Kara Band8:00 pm The Grill at Leon Springs Event Organized By: The Grill at Leon Springs

fri18jan8:30 pmfri11:30 pmFeaturedCody Bryan Band at Mercer Street Dancehall8:30 pm - 11:30 pm Mercer Street Dance Hall Event Organized By: Mercer Street Dancehall

fri18jan7:00 amfri1:00 pmHILL COUNTRY DISTRICT JR LIVESTOCK SHOW & SALE at Hill Country Youth Exhibit Center7:00 am - 1:00 pm Hill Country Youth Event Center

fri18jan10:00 amfri4:00 pmMUSEUM OF WESTERN ART - ARTIST OF THE MONTH - BILL SCHEIDT10:00 am - 4:00 pm Museum of Western Art

fri18jan2:30 pmfri5:30 pmLive Music - Anthony Garcia at Lost Draw Cellars2:30 pm - 5:30 pm Lost Draw Cellars, 78624, 113 E Park St, Fredericksburg, TX 78624

fri18jan4:00 pmfri7:00 pmPeter Tory LIVE! at Luckenbach Dance Hall4:00 pm - 7:00 pm Luckenbach Dancehall Event Organized By: Luckenbach Texas

fri18jan5:00 pmfri8:00 pmLive Music with Landers Marshall Duo at Sidecar Tasting Room5:00 pm - 8:00 pm Sidecar Tasting Room

fri18jan5:00 pmfri9:00 pmSteak Nights at Sidecar - Prince Solms Inn5:00 pm - 9:00 pm PRINCE SOLMS INN, 295 E San Antonio St New Braunfels, TX 78130

fri18jan6:00 pmCafe at the Ridge presents: Dave Kemp6:00 pm Cafe at the Ridge

fri18jan6:30 pmfri9:30 pmBahama Billy and Renee Live! at Horseshoe Bay Resort6:30 pm - 9:30 pm Horseshoe Bay Resort

fri18jan7:00 pmLive music at Brass Hall featuring Rochelle & The Sidewinders7:00 pm Brass Hall

fri18jan7:00 pmLive music at Buzzmill featuring: Dirty Wormz W/ HateWakerwith / Smell Monsters Puppet Theater7:00 pm Buzz Milll San Marcos, 194 S. Guadalupe St. San Marcos, Texas 78666

fri18jan7:00 pmfri11:00 pmBlazin Kane LIVE! at Woody's Tavern7:00 pm - 11:00 pm Woody's Tavern

fri18jan7:00 pmfri10:00 pmLive music at Angel's Icehouse featuring Shawn Mathews7:00 pm - 10:00 pm Angel's Icehouse

fri18jan7:00 pmfri9:00 pmCold Jackets Kick off 2019! at AQUA BREW7:00 pm - 9:00 pm AquaBrew

fri18jan7:00 pmfri10:00 pmLive music at Gruene Hall featuring FREE SHOW FRIDAY VAN WILKS(JOEY MCGEE OPENS)7:00 pm - 10:00 pm Gruene Hall

fri18jan7:30 pmCailloux Theater presents: Mandy Barnett7:30 pm Cailloux Theater

fri18jan8:00 pmTHE LAZY DAYS CANTEEN presents: Dana Cooper8:00 pm Roddy Tree Ranch, 820 Highway 39 Ingram, Texas 78025

fri18jan8:00 pmfri11:00 pmTHE HOMEBODIES LIVE! at Riley's Tavern8:00 pm - 11:00 pm Riley's Tavern

fri18jan8:00 pmThe Oak Ridge Boys at Brauntex Theater8:00 pm Brauntex Performing Arts Theatre

fri18jan8:00 pmfri10:00 pmCharlie Weyler LIVE at The Tavern - The Lodge and Tavern at Cypress Falls8:00 pm - 10:00 pm The Lodge at Cypress Falls, 1 Woodcreek Cir, Wimberley, TX 78676

fri18jan8:00 pmfri11:30 pmLive music at Hondo's on Main featuring: JOHN ARTHUR MARTINEZ8:00 pm - 11:30 pm Hondo's on Main

fri18jan8:00 pmRIVER ROAD ICE HOUSE PRESENTS GETHEN JENKINS8:00 pm River Road Ice House

fri18jan8:30 pmLive music at Salvador Dobbs with Cooper Greenberg8:30 pm Salvador DOBBS

fri18jan8:30 pmfri11:30 pmLive music at Pour Haus featuring Denny Herrin8:30 pm - 11:30 pm Pour Haus Patio Bar, 343 W San Antonio St, New Braunfels, TX 78130

fri18jan9:00 pmCONWAY'S PRESENTS CHRIS COLSTON9:00 pm Conway's Dance Hall

fri18jan9:00 pmSOUL SESSIONS featuring MUSTARD! at Phoenix Saloon9:00 pm Phoenix Saloon

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